New Global, Multi-Lingual, Social Marketplace Allows Users to Sell, Buy, Share and Vote Their Items

Oakland, Calif., USA (SANEPR.com) May 16, 2008 -- Upfuse, Inc. recently launched a new Website that incorporates a 6istinct blend of features to create a global social marketplace. The California-based www.upfuse.com is currently available in 11 different languages, 245 countries and more than 100 world currencies. “The uniqueness of Upfuse is it combines social networking with a marketplace,” said Stefan Gerard, CEO.

“The major e-commerce sites today focus primarily on selling items. While this is good, the user is somewhat left out of the transaction and the fun which shopping should be. With Upfuse, users can buy/sell their items and make friends or business contacts.”

To celebrate its launch, Upfuse is holding several drawings to give away nine iPod shuffles and a chance to win an Apple MacBook Air laptop. Winning entries will be chosen from three categories: Most Active User, Most Active Buyer and Most Voted Profile Page. The winners—who will be selected May 20, June 20 and July 20—will be posted on Upfuse and notified by email.

Privately funded by a group of experienced investors, Upfuse offers a broad range of features and capabilities. For example, Upfuse buyers can easily purchase items in their local community and around the global simultaneously on Upfuse. “A buyer can securely purchase items in his local community or anywhere in the world on Upfuse,” Gerard explained. “Our secure shopping cart works with multiple currencies and dynamically converts any world currency to U.S. dollars.”

Unlike other social networking sites, Upfuse doesn’t require users to register. So visitors can securely acquire items on the site without having to create an account. However, having an account is beneficial because it allows users to create a profile for managing items, to make friends or build a business network, and to securely store their personal credit card information on Upfuse for future purchases.

Upfuse users can also sell an unlimited number of items on the site. Those who opt to set up an account can create a personal page to promote the items they are selling. Users can sell anywhere—locally and internationally. And no listing fees are required.

When purchases are made, Upfuse escrows the payments and remains at the center of each secure transaction. Essentially, here’s how it works: When an item is purchased on Upfuse, the buyer actually pays Upfuse. Then after the seller has sent the item to the buyer—and the buyer is happy with the purchase—Upfuse disburses the funds to the seller. “So once an item is bought, it's our responsibility to ensure the buyer pays for what he/she purchased and the seller gets his/her money for the item,” Gerard said. “So many times, I've purchased an item online and I didn't like what I received. I want people to come to Upfuse and have no fear in buying or selling their items and, most importantly, have fun.”

Other key features of Upfuse’s social marketplace are sharing and voting. Users can share items they have for sale on other websites with the Upfuse community. They can also vote on the items listed on Upfuse, which can enhance their sales. “Voting gives credibility to an item,” explained Gerard. “If an item gets high votes, there’s a higher chance that the item will be sold.”

Since its launch last month, Upfuse has enjoyed steady growth and continues to grow daily. It has more than 50 registered users a day and 5,000 unique daily visitors from around the globe. The Upfuse model is not limited to just buyers and sellers, but advertisers, sponsors and investors can also benefit from Upfuse's growth.
For more information, please contact Stefan Gerard at stefan@upfuse.com
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Media Contact:
Stefan Gerard, CEO
Upfuse, Inc
Oakland, Calif
stefan@upfuse.com
http://www.upfuse.com