Shemaroo brings ‘Shilpa’s Yoga’ on Mobile Phones!

India (SANEPR.com) June 30, 2008 -- Shemaroo has tied up with various Mobile Operators to offer Shilpa’s Yoga content for download, to mobile phone customers. The content has been customized for consumption on the mobile in the following way:

· The videos have been cut and edited such that each video captures one complete Asana
· The Asanas are categorized according to the benefits they provide like Back Asanas, Stomach Asanas, Neck & Shoulder Asanas and Pranayam [Breathing"> among others
· Also on offer are detailed write-ups explaining the benefits and description of each Asana
· Apart from these videos, consumers can also have Shilpa Shetty in her Yoga poses as their mobile wall-papers and screen-savers

Vodafone is offering a pack of Rs.99/- where the user can download unlimited Shilpa’s Yoga videos in one hour. The pack also contains a step by step process of each Asana. Likewise Airtel, Tata, Reliance, BPL and Idea are also offering Shilpa’s Yoga content for download.

Shilpa's Yoga is very well executed, picturised on the scenic beach in Kerala with ceremonial elephants and Kalaripayattu fighters in the background. Most importantly the Asanas are demonstrated in a simplified manner.

Directed by Manish Jha, under the instruction of Yoga instructor Shiv Kumar Mishra and produced by Shilpa Shetty, the Shilpa’s Yoga DVDs & VCDs were released in Delhi on 06 June 2008 where Shilpa Shetty launched them along with other eminent personalities.

During the launch of Shilpa’s Yoga DVDs & VCDs, Shilpa Shetty shared her thoughts saying, ‘I have made this product with a lot of passion; it is my first production venture and am proud of this product. Unlike other fitness regimes, we do not have to rely on equipments for practicing yoga; we just have to rely on our self. The objective of Shilpa’s Yoga is to make ‘practicing yoga’ simple for people. I am completely overwhelmed by the beauty and power of yoga. It is a lifestyle choice.’

Adds Hiren Gada, Director Shemaroo Entertainment, ‘We wanted to give consumers anytime, anywhere access to Shilpa’s Yoga content. The DVD and Digital sales, both compliment each other. Many consumers decide to buy the complete DVD after sampling the videos on their mobile phone. Mobile operators also see value in offering this content to their consumers.’

Shilpa's Yoga Mobile downloads are also available on http://wap.shemaroo.com

With this, looks like ‘Mobile Fitness’ will be the next lingo to catch on!


About Shemaroo Entertainment

Shemaroo Entertainment Pvt. Ltd. is an integrated Film Production, Post Production, Distribution and Animation player. With an excellent library of films, it has penetrated into the Satellite TV scene. In Sony Entertainment Television, Shemaroo is a joint venture partner with Sony Pictures Entertainment, USA.

Shemaroo has state-of-the-art studio facilities and over the decades has successfully leveraged new technologies. Mobile, Broadband, Internet, IPTV and other emerging platforms are just a natural extension of our existing work portfolio.

At Shemaroo Entertainment we are actively catalyzing the gradual shift from the physical to the digital media. We are working with Mobile Operators to bring innovative products over the Mobile especially Video products where we have an expertise. Some of our innovations include the ‘15-minute Mobile Movies’ and ‘Love over the decades’ among others.

Shemaroo Entertainment also has over 1000 titles in it’s On – Demand library. Shemaroo has created a robust mechanism for content identification, content acquisition, repurposing, format conversion, packaging, positioning, promoting, marketing and managing the content.

Shemaroo has also made a direct foray into film-making with its Films Division churning out movies like ‘Omkara’, ‘Manorama Six Feet Under’, the latest Priyadarshan film ‘Mere Baap Pehle Aap’, Marathi film ‘Bakula Namdeo Ghotale’ and Bengali Film ‘Anuranan’ – being hailed as the new wave of Bengali Cinema.

Shemaroo has taken the Indian Animation eco-system to the next level with ‘Ghatothkach – Master of Magic’. Shemaroo’s earlier animated film ‘Bal Ganesh’ was a massive success among audiences.

On the International front, Shemaroo has taken classic Bollywood Films around the globe to Hindi Film fans all over the world. The demand for Shemaroo products has been phenomenal in the US, U.K., Singapore, Fiji, UAE, Australian markets and newly developed markets like East European & North African as well.

We promise to continue providing wholesome entertainment and quality content to audiences all over the world!

For further information, please visit www.shemaroo.com
OR Contact
Sunita Nair – PR & Corporate Communications
Shemaroo Entertainment Pvt. Ltd.
Tel: (91-22) 4031 9757
Email: sunita@shemaroo.com
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