id8labs to market iifabuzz.com

India, Mumbai (SANEPR.com) June 4, 2008 -- International Indian Film Academy (IIFA)-pioneered by Wizcraft International Entertainment Pvt Ltd- India’s premier event management and entertainment agency, has tied-up with id8labs to create and market www.iifabuzz.com

Sabbas Joseph, Director Wizcraft International Entertainment Pvt Ltd, said, “IIFA in the last few years has propelled Indian cinema to glorious pinnacles beyond Indian shores. It was only appropriate that we create IIFAbuzz.com to reach out to global audiences who want to be a part of IIFA. We are happy to work alongwith id8labs who, with their expertise of understanding Indian and global audiences and strong relationships with leading Indian advertisers, can take our online initiatives to a new dimension.”

Announcing this, Amit Tripathi Managing Director, id8labs said, “Keeping in with the stature of IIFA, we have worked endless hours to create a conceptually and creatively strong cutting-edge global infotainment portal that empowers Indian cinema enthusiasts to speak their mind, vote, interact and be an ardent part of the IIFA Buzz movement. In addition, a strong Galleria showcases star-studded videos and high-resolution photos from the past events.”

IIFAbuzz.com has been divided into well-defined sections with a definite purpose. With IIFA 2008 to be held in Bangkok, there is a section called “IIFA Weekend Bangkok” which gives users a glimpse of the fun and fiesta in store for them in Bangkok.

The Vote section empowers the viewer to exercise his democratic right to vote for Idea IIFA Awards 2008! Votes have started pouring in from every corner of the world.

The IIFA Weekend Bangkok is being held in Thailand under the theme: Amazing IIFA, Amazing Thailand. The three-day festivities comprise a global business forum, the World premiere of Sarkar Raj, the IIFA Fashion extravaganza and the highlight of the IIFA Weekend - the Idea IIFA Awards.

About Id8 Labs:
Established in 2007, Id8 Labs is now India’s first fully integrated Online and Digital Media agency offering proprietary research, Online Creative and Content Solutions, Search Engine Marketing, Media Solutions along with Behavioral Targeting & CRM. In its first full year of operation, it has a business franchise to USD 9 million. Its client list includes UTI MF, Maruti Suzuki, HSBC, HDFC Standard Life, Colgate, Crompton Greaves, RPG Group, Essar, DuPont, iflex, TATA AIG, Go Air, Reliance Capital, Mirae Asset, etc.

For further details kindly contact:
Rashmi Nakaksar – 9819222195
Escher Communications
rashmi@eschercommunications.com
Tel No: 022 24901327/28